When I was a kid I would insist that my parents purchase these
specific shoes that I believed would make me run faster and jump higher.
In my adolescence I wanted to wear certain clothes that would make me
part of the in crowd. Presently, some adults believe that driving a
certain car will in fact make them more popular and increase their
chances of dating the right person. As an adult I realize that many of
us are using these same types of media driven magical/wishful thinking
when choosing how to go about losing weight. We somehow believe that
there is a quick fix to years of inactivity and careless eating habits.